Full Job Description
Join Amazon as a Digital Content Strategist in Watterson Park, KY
Are you an innovative thinker with a passion for crafting compelling content? Do you have a knack for understanding what engages audiences online? If you’re looking for an exciting opportunity to work with cutting-edge technology and be part of a global leader in e-commerce, Amazon is excited to invite you to apply for the position of Digital Content Strategist in Watterson Park, Kentucky!
About Amazon
At Amazon, we aim to be Earth’s most customer-centric company. Since our founding in 1994, we have continually innovated to provide customers with unparalleled experiences. With millions of customers globally, we focus on using technology to make the shopping experience seamless and enjoyable.
Your Role as a Digital Content Strategist
As a Digital Content Strategist, you will be at the forefront of our digital marketing efforts, playing a critical role in shaping and executing our content strategies across various platforms. You will work closely with our marketing team to enhance brand visibility and customer engagement through innovative content solutions.
Key Responsibilities
- Develop and implement engaging content strategies that resonate with our target audience, improve brand visibility, and drive traffic.
- Analyze audience engagement metrics to assess the effectiveness of content, deploying insights to refine strategies and maximize ROI.
- Collaborate with cross-functional teams including design, SEO, product management, and social media to create cohesive content that aligns with brand messaging.
- Oversee the editorial calendar, ensuring timely publication and distribution of content.
- Conduct competitive analysis to identify best practices and emerging trends in digital content that can be leveraged to enhance our offerings.
- Create and manage content across multiple channels, including web, email, social media, and video.
- Employ SEO best practices to boost organic traffic through optimized content.
- Guide the content creation process from concept through to completion, ensuring the highest standards of quality.
- Provide training and mentorship to junior content creators within the team.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience as a Digital Content Strategist or related position focused on content optimization and strategy.
- Proven experience in creating SEO-optimized content that drives engagement and conversions.
- Strong analytical skills, with experience leveraging data and analytics tools to drive content strategy decisions.
- Excellent writing and editing skills, with a keen eye for detail.
- Ability to work collaboratively with diverse teams in a fast-paced environment.
- Familiarity with content management systems (CMS), social media platforms, and digital marketing tools.
- Experience in managing projects from concept to completion.
Preferred Qualifications
- Master’s degree in a relevant field.
- Experience working in e-commerce or retail environments.
- Knowledge of HTML/CSS and design software (e.g., Adobe Creative Suite).
- Proficiency in digital marketing channels, including paid media and social media marketing.
What We Offer
At Amazon, we value our employees and are committed to providing a comprehensive benefits package designed to enhance both your work and personal life. When you join our team, you can expect:
- Competitive salary with performance-based bonuses.
- Comprehensive health insurance including medical, dental, and vision coverage.
- 401(k) retirement plans with company matching to help you save for your future.
- Generous paid time off (PTO) and holidays to ensure a healthy work-life balance.
- Access to Amazon’s Employee Assistance Program, providing confidential support services.
- Opportunities for professional development and career advancement.
Why Watterson Park?
Watterson Park is a vibrant community located in the heart of Kentucky, known for its rich culture, welcoming neighborhoods, and dynamic growth. Living and working in this area offers a perfect balance of urban convenience and suburban charm.
- Access to numerous parks and recreational activities, perfect for outdoor enthusiasts.
- A variety of dining, shopping, and entertainment options nearby.
- Proximity to Louisville, allowing easy exploration of big-city attractions.
- A supportive community with excellent public schools and universities.
How to Apply
If you’re ready to make an impact at one of the world’s leading companies, we want to hear from you! Prepare your resume and a cover letter showcasing your relevant experience as a Digital Content Strategist and apply through our career portal. Join Amazon and be part of a team that strives to innovate and delight our customers every day!
Amazon is an Equal Opportunity Employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences.
Come innovate with us at Amazon—where your ideas can come to life!